Windows, Doors and Shading

Typical challenges in the industry

The sales funnel in the windows and doors industry is deep and technical. End customers often do not know what they need, but are not yet ready for a 20-minute consultation. Dealer inquiries sit because there is no quick technical reply. Multilingual markets (Spain, Italy, France) require answers in the local language with correct technical terminology. Configurators on manufacturer websites are often complex and lead to abandonment. Two to three weeks typically pass between inquiry, quote, and order — much of that wait time, not work time.

What we actually build

AI sales agent for end-customer initial consultation — answers technical questions about profiles, glazing, and U-values, and in most cases delivers an indicative price range before the sales team even schedules an appointment. AI agent for dealer qualification in B2B — recognizes legitimate dealer inquiries, answers questions about margin, lead time, and showroom material, and routes qualified contacts directly to the responsible field sales rep. CRM synchronization with HubSpot, Pipedrive, or Twenty CRM. Multilingual operation for German, French, Spanish, and Italian markets. Integration with existing configurators or new configuration frontends.

Example projects

Together with our sister company N44 we run a specialized platform for the windows, doors, and shading industry. Through N44, sales agents are running for several European manufacturers and dealers in Germany, France, Spain, and Italy. Details under Case Studies.

Further industry projects are in preparation. If you are a manufacturer, wholesaler, or larger dealer group, we are happy to discuss similar setups.

Regulatory context

In B2B sales, GDPR requirements are less strict than in end-customer business, but contact rules under the German Unfair Competition Act (UWG) are not trivial — especially the double-opt-in obligation and documentation of business contacts. In multilingual markets, consumer protection rules in the relevant EU country apply on top. We build so that every lead capture is documented, consents are stored cleanly, and the sales team can pull the full conversation history at any time for legal traceability.

How we start a project in your industry

In the first conversation we identify whether the focus is end-customer business, dealer business, or both. Which languages are needed? Which existing systems (CRM, configurator, ERP) need to be connected? We typically start with a clearly bounded market — for example end-customer inquiries in Germany — and expand to other countries afterward. Fixed price per market and language set.